Monday 10 December 2007



Clip of showing how women are objectified in adverts...


This advert is a fairy washing up liquid advert it represents how women follow Gunter's (1995)theory of stereotypical housewife roles...


This is an advert on Magnum ice cream 5 different senses..The advert arises many sexual connations... as to sell the product they represent 5 senses shown from the ice cream and 5 from the women and men.. as you see the women as a sex object...


This advert shows D&G watches advertised...They show women portrayed as sex objects to sell the product.. as you see the girl lick her lips.. and men touching the womens legs and body... this follows Corteses theory (1999)


This advert is on Diet Coke..it shows the coke being advertised as women fulfil there imagination of desiring a man... throughout the clip it shows sexual connotions shown from the women, as they bite there lips.. also the music connates what the women desire...it shows the men as a sex object which follows the theorist Cortese (1999)...


This advert is boots advertisement on there products... it represents women as stereotypical but still shown in a sexual way.. as they all care about there looks more...But still fulfill there stereotype roles such as washing the dishes, hovering.... This follows the theorist of Scheibe 1979 ... this theorist shows how women are more concerned with there beauty,cleanliness,family and pleasuring others...