Monday, 10 December 2007
This advert is on Diet Coke..it shows the coke being advertised as women fulfil there imagination of desiring a man... throughout the clip it shows sexual connotions shown from the women, as they bite there lips.. also the music connates what the women desire...it shows the men as a sex object which follows the theorist Cortese (1999)...
This advert is boots advertisement on there products... it represents women as stereotypical but still shown in a sexual way.. as they all care about there looks more...But still fulfill there stereotype roles such as washing the dishes, hovering.... This follows the theorist of Scheibe 1979 ... this theorist shows how women are more concerned with there beauty,cleanliness,family and pleasuring others...
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